TRUTH 4: "100% COMPLETE" NONSENSE
Here is an example of the flawed thinking that results from starting out with the notion that pets and their foods are just an assemblage of parts and the summation of percentages.
The "100% Complete and Balanced" claim can be found on the labels of virtually every dog food and cat food. For over half a century pet lovers have reasonably assumed such foods are all that need to be fed.
People reason: if dog foods and cat foods are "100% Complete and Balanced," this clearly means nothing is missing, lacking, deficient, or overdosed. Therefore, how could my companion animal not get everything it could possibly need? Further, why tamper with the diet if it is already "100%"?
So people flock to pet supermarkets seeking "complete" foods and feed them meal after meal, day after day, year after year. In doing so they have not stopped to realize that they are doing something to their pet they would NEVER do to themselves or their children.
Aside from being misleading and harmful, the "100% Complete and Balanced" claim is also fallacious and embarrassingly unscientific.
Consider the fact that nutrition is an aggregate science. Nutrition rests upon the foundation of other disciplines, such as genetics, biology, chemistry, and physics. No scientist in any one of these disciplines would claim that 100% is known in any one of their respective fields.
So then is there some magic that occurs when we shift the subject to pet food? That would have to be the case since nobody can define with absolute certainty what "100% Complete and Balanced" is - considering that the sciences upon which nutrition is based remain incomplete.
Don't be fooled. Don't believe any claim about 100% completeness. At best they are only the uncertain possibility of a definite maybe. And that's nothing to hang your pet's health on.
Video: Cat Uses Sign Language for Food
This kitty knows how to get her message across...
Thought for the day: "Love the animals: God has given them the rudiments of thought and joy untroubled." Fyodor Dostoyevsky
Word for the day: enzyme – noun: any of numerous complex proteins that are produced by living cells and catalyze specific biochemical reactions at body temperatures that otherwise could not occur; they are the essence of living biochemistry / Food itself contains enzymes that aid in digestion if they are not destroyed by cooking. / Each reaction is catalyzed by an enzyme known as a dehydrogenase.
View in email template